Broker Market Share 2025: MFAA Report & What It Means for Brokers | LoanOne
Industry News
Broker Market Share 2025: MFAA Report & What It Means for Brokers
Published 21 Oct 2025 • LoanOne Editorial
The Australian mortgage broking channel has reached a major milestone, with brokers accounting for a record share of new residential lending. Below we unpack what this growth means for brokers, lenders, and how to position with LoanOne.
Key takeaways at a glance
Broker-originated settlements continue to climb, reflecting borrower preference for professional advice and choice.
Commercial and asset finance activity is expanding across the broker channel.
Best Interests Duty (BID) and rising professional standards are reinforcing trust and adoption.
Why this matters for brokers
For brokers partnering with LoanOne, a larger broker share means greater leverage in winning, structuring, and settling complex scenarios. Position around:
Flexibility for non-standard borrowers — self‑employed, company/trust structures, SMSF and commercial use‑cases.
Speed to settlement — clear documentation and servicing pathways to move files faster.
Education‑led conversations — articulate the broker value proposition from first contact.
LoanOne perspective: In a market where brokers now steer the majority of new lending, the edge comes from smart structuring and pragmatic servicing. Our commercial suite provides options where mainstream policy may be too rigid.
Implications for 2026 planning
Expect continued diversification into commercial and SME lending, more digital client education, and a sustained regulatory focus on transparent, professional advice. Building processes around these pillars will compound broker growth in the year ahead.
