Broker Market Share Hits Fresh Record in 2025 — What Brokers Should Do Now
Industry News
Broker Market Share Hits Fresh Record in 2025 — What Brokers Should Do Now
According to The Adviser, mortgage broker market share has climbed to a new record in 2025, reinforcing the role that brokers play as the preferred pathway for borrowers navigating complex lending conditions. For active brokers, the takeaway is clear: sharpen your structuring, servicing and execution to capture outsized share of deal flow.
Record share
Broker-written loans reached a fresh high in 2025.
$100bn+
Quarterly settlements through brokers (recent peak across the channel).
Faster wins
Lead with clean files, clear structures and speed to settlement.
What’s driving the momentum
- Borrower preference for advice & choice — navigating tighter servicing drives stronger demand for broker support.
- Policy & professionalism — BID-era practices and better processes increase trust and conversion.
- Diversification — more brokers writing commercial and asset finance, not just residential.
How to position (LoanOne broker playbook)
- Structure first: simplify entities where possible (holdco + guarantees), map security early, avoid late changes.
- Service clearly: present NDI/DSCR, BAS trends and rental quality (where Alt Doc applies).
- Pick the right product: use LoanOne Commercial (C02) for flexibility (up to 80% LVR, loans up to $3M, offset available) and align policy to purpose.
LoanOne perspective: With broker share at a record, execution decides winners. Clean files + pragmatic structures = faster approvals and happier clients.
